Sony / Slenky
Take Your Shot
Slenky, a leader in providing opportunities for youth work and experience, had partnered with Sony to create a campaign that matched young people to a unique work experience. They needed our help with generating the campaign.
Through research into the shared audience, brand and culture, we identified that the only way to maintain authenticity was to create experiences that were likely for the audience to achieve.
With the research completed, we created an annual campaign strategy and strong value proposition.
The outreach requirements were more than satisfied, resulting in an second phase of the campaign later in 2014.