Approach

Faversham & Moss have designed a clearly defined process (Fig 1) for the creation of digital products. This process allows us to gain a deep understanding of your organisation so that together, we can make informed and quantifiable decisions throughout.

Through our experience with delivering digital projects, we have designed a structure that is forgiving: reducing risk and providing opportunities to improve your product as the results from user-testing become clear.

Fig 1. Our Process

  1. Analyse
  2. Create
  3. Evolve
  1. Analyse
    Business Case

    Discover opportunities and build a business case around your most relevant solution

  2. Create
    User Experience
  3. MVP

    Create a minimum viable product (MVP) to test on your target audience and prove your business case

  4. Evolve
    Digital Product

    Launch your product to market

  1. Discover opportunities and build a business case around your most relevant solution
  2. Create a minimum viable product (MVP) to test on your target audience and prove your business case
  3. Launch your product to market

Phase 1: Analyse

To develop a business case (Fig 2) we work very closely with you to gain a deep understanding of your organisation, audience and challenges you face. We then combine this understanding with UX, market and audience research.  This phase is typically delivered before any further action, as multiple outcomes are possible. This phase normally requires 10-20% of the overall budget.

The most typical output from this phase would be a clear business case for a digital product. The structure of this would usually include:

  • a review of the research findings
  • identified opportunities
  • insight
  • overall strategy
  • product proposition
  • clear breakdown of the product
  • monetisation and KPIs
  • marketing and PR opportunities
  • costs and schedules

In some cases, we may include a working high-fidelity prototype with this phase to help acquire investment or further UX data for the second phase.

Fig 2. Analyse

  1. Kick-off

    Clarify the brief and set objectives

  2. Behavioural
    Understanding
  3. Insight & Strategy

    Understand where your business requirements overlap those of your user

  4. Business Case

    Write a clear business case for the product

  1. Clarify the brief and set objectives
  2. Understand where your business requirements overlap those of your user
  3. Write a clear business case for the product

Phase 2: Create

With a clear business case and strategy in place, we look to rapidly build a minimum viable product (MVP) so that we can quickly launch a prototype and get real users interacting, using various user experience tools to collect data.

The data is then used to refine the product in terms of user journey optimisation, functionality, content, conversions, positioning, messaging and financial model. The diagram below (Fig 3) outlines the steps undertaken during this phase. The iteration phase is usually conducted twice to have a strong MVP ready for the final launch and continued evolution of the product.

We have a lot of design and branding experience in-house and can guide you through a cost-effective process of creating the brand and visual identity for the MVP.

The goal of this phase is to prove the business case in a cost-effective manner and make the required adjustments to make sure your product succeeds when launched. Although you will have a working digital product, through experience we know that this is not enough. For the product to be a success, you will need to evolve and maintain the product as you would a physical product.

Fig 3. Create

  1. Plan
  2. Iterate
  3. Release
  1. Plan
    Define Features

    Plan the feature stack for the platform based on audience research

  2. Iterate
    Plan & Design
  3. Develop & Test

    Wireframe features, create the visual design, develop the features, test, rinse and repeat

  4. Release
    MVP

    Have a fully functioning MVP ready for the final phase

  1. Plan the feature stack for the platform based on audience research
  2. Wireframe features, create the visual design, develop the features, test, rinse and repeat
  3. Have a fully functioning MVP ready for the final phase

Phase 3: Evolve

This phase deals with the launch and ongoing evolution of the product, making sure your business objectives are met. The deliverables of this phase differ across different project types but can include go-to-market strategies, internal team recruitment, marketing and PR opportunities and ongoing development.

The structure of this final phase is designed specifically for the product we have created together and will often reflect the various partnerships we have jointly created through the previous two phases.